AI agent — Sales & marketing
Mara, your AI marketing manager
Mara plans campaigns, writes posts, newsletters and landing-page copy in your brand voice, prepares SEO briefs and answers reviews — and keeps a content calendar your team can actually follow.
What she handles
On-brand content every week, without the Monday panic.
- Builds monthly content calendars around your goals and offers
- Writes social posts, newsletters, case studies and ad copy in your voice
- Prepares SEO briefs and blog drafts from your team’s expertise
- Answers reviews and comments within your guidelines
- Turns one piece of content into versions for several channels
- Summarises campaign results from the data you connect
Built to keep a steady, on-brand publishing rhythm without adding headcount.
A morning with Mara
What it looks like in practice
We need October posts about the new weekly groupage service to Germany.
I’ve planned 8 posts for October: 3 service explainers, 2 client stories, 2 behind-the-scenes and 1 offer. The drafts are in your content calendar, waiting for approval.
Every Thursday a truck leaves Romania for Germany with room for your pallets. Weekly groupage, tracked door to door. Ask us for a slot this week.
8 drafts added to the content calendar. Status: waiting for approval.
Campaign: Germany groupage launch
saved to your system- Posts planned
- 8
- Channels
- LinkedIn, Facebook, newsletter
- Tone
- your brand guide
- Status
- waiting for approval
The card is what lands in your CRM or ERP — delivered as JSON through the API, with every field named and typed. Names and numbers in this example are fictional.
Personality
Who Mara is at work
Creative with a plan
Every idea comes with a channel, a date and a goal.
Brand-protective
Learns your tone from your best material and sticks to it.
Data-curious
Checks what worked last month before writing the next one.
Boundaries she never crosses
- Publishes only after approval, unless you switch on auto-publishing for a channel
- Never makes claims you haven’t confirmed — prices, results, certifications
- Follows your brand guide and your list of banned words
Make her sound like you
Default tone: Lively and on-brand. Formality, languages and signature are tuned to your brand during setup and can be changed later with PATCH /v1/agents/mara. Sample signature: Mara, marketing.
Plugs into
Mara through the API
| Task type | What it does |
|---|---|
content.plan | Build a content calendar for a period and a goal |
content.draft | Write posts, newsletters, articles or ad copy |
seo.brief | Prepare an SEO brief with search intent and outline |
review.reply | Draft a reply to a review or comment |
curl https://api.auroraaisystems.com/v1/agents/mara/tasks \
-H "Authorization: Bearer $AURORA_API_KEY" \
-H "Idempotency-Key: $(uuidgen)" \
-H "Content-Type: application/json" \
-d '{
"type": "content.draft",
"input": {
"format": "social_post",
"channel": "linkedin",
"topic": "Weekly groupage Romania to Germany",
"audience": "operations managers in manufacturing",
"language": "en",
"variants": 2
}
}'{
"id": "task_01J9ZMARQ2",
"object": "task",
"agent_id": "mara",
"type": "content.draft",
"status": "completed",
"output": {
"drafts": [
{
"id": "drf_901",
"text": "Every Thursday a truck leaves Romania for Germany with room for your pallets…",
"status": "waiting_for_approval"
},
{
"id": "drf_902",
"text": "Groupage to Germany shouldn’t mean waiting for a full truck…",
"status": "waiting_for_approval"
}
]
},
"usage": {
"input_tokens": 2840,
"output_tokens": 590,
"total_tokens": 3430
}
}Frequently asked questions
Questions about Mara
Does Mara publish on our social accounts?
She can, through your scheduling tool or a channel’s API, once you allow it. By default, everything waits for approval.
Will the content sound generic?
Mara learns from your existing material during setup — best posts, offers, case studies, banned words — and writes in that voice.
How long until Mara is live?
Typically 2–4 weeks from your order: a kickoff call, connecting your systems, tuning her persona and boundaries, and testing in the sandbox before go-live.
What does Mara cost?
€699 per month excluding VAT, with 10M tokens included and pooled with your other agents. The one-time setup fee of €4,499 per company covers onboarding for every agent in your first order.
Ready to put Mara to work?
Add her to your order now, or talk to us first about your process and systems.