Software Development — we build
Custom software development, from CRM to AI agents
When off-the-shelf isn't enough, we design and develop custom software from scratch: CRM and ERP systems, websites and portals, AI agents, mobile apps, e-commerce platforms and startup MVPs. The code we write becomes your product and your IP.
When custom makes sense
Configuring existing tools is cheaper and faster — that's why our Solutions track exists. Custom software development is the right call when your process is your competitive advantage, when license costs keep climbing with every user, or when no vendor covers what your industry actually needs. Below are the eight things we build most often.
01 — Custom integrations
Custom integrations & API development
When Zapier, Make or n8n hit their limits, we write the integration ourselves. Custom API development connects legacy systems, niche industry software and internal databases that no off-the-shelf connector supports.
We design, build and document REST and GraphQL APIs, middleware and data pipelines — secure, versioned and ready for whatever you connect next.
- Custom REST & GraphQL API design and development
- Middleware between legacy systems and modern SaaS tools
- High-volume data pipelines and ETL processes
- Real-time synchronization with webhooks and event queues
- API documentation, authentication and rate limiting
02 — Custom CRM
Custom CRM development
A custom CRM is built around your actual sales process — your pipeline stages, your fields, your automations — instead of forcing your team into a generic template with 80% unused features.
We develop CRM systems with lead management, request boards, activity calendars, financial reporting, performance dashboards and role-based permissions — including AI-assisted lead scoring and data enrichment where it adds value.
- Sales pipeline and lead management tailored to your workflow
- Client database with interaction history and document storage
- AI-powered lead scoring, enrichment and routing
- Email and calendar integration with automated follow-ups
- Reports, dashboards and role-based access control
03 — Custom ERP
Custom ERP development
Custom ERP software puts finance, inventory, HR, orders and production in one system that mirrors how your company really operates — not how a vendor thinks it should.
We build ERP modules incrementally, starting with the area that hurts most, so you see value early instead of waiting a year for a big-bang launch.
- Financial management, invoicing and payment tracking
- Inventory, warehouse and order management
- HR modules: employees, salaries, documents and workflows
- Production planning and operations tracking
- Integration with accounting software and banks
04 — Websites
Website development services
From a fast, SEO-ready presentation website to a full client portal with logins, payments and dashboards — we build websites that are assets, not brochures.
Every website we deliver is responsive, fast-loading, optimized for search engines and connected to your CRM and analytics from day one.
- Corporate and presentation websites with modern design
- Landing pages optimized for conversion and Google Ads
- Client portals with authentication and personalized dashboards
- SEO-ready structure, performance optimization and analytics
- Multilingual websites and content management systems
05 — AI agents
Custom AI agent development
Custom AI agents go beyond generic chatbots: they read your emails, qualify your leads, extract data from documents and take action inside your systems — autonomously, with rules you control.
We design agent workflows end to end: prompt architecture, anti-hallucination guardrails, integration with your CRM and inbox, and human-in-the-loop validation where the stakes are high.
- Email extraction and automated request qualification
- Lead scoring, company enrichment and intelligent routing
- Document processing agents for invoices, orders and contracts
- Sales and support agents integrated with your CRM
- Custom LLM workflows with validation and guardrails
Need a standard role rather than a custom build? Our 12 ready-made AI agents — transport requests, quotes, sales, marketing, support, accounting, HR, legal and more — plug into your CRM or ERP through an API, from €699 per agent per month. Read the API docs.
06 — Mobile apps
Mobile app development
Native-quality mobile apps for iOS and Android, built cross-platform so you maintain one codebase — with AI assistants integrated where they make the app genuinely smarter.
We handle the full cycle: UX design, development, app store publishing and the backend APIs the app runs on.
- Cross-platform iOS and Android apps from one codebase
- Customer-facing apps connected to your CRM or e-commerce
- Internal apps for field teams, drivers and operations
- Push notifications, offline mode and real-time data
- Integrated AI assistants and chat inside the app
07 — E-commerce
E-commerce platform development
Custom online stores or advanced automation on top of Shopify and WooCommerce — synchronized stock, automated orders and marketing flows that run themselves.
We connect your store to everything behind it: ERP, invoicing, couriers, marketplaces and email marketing, so an order placed at 2 AM is processed without anyone touching it.
- Custom e-commerce platforms and storefronts
- Shopify and WooCommerce development and automation
- Stock, pricing and order sync with ERP and suppliers
- Courier, payment and marketplace integrations
- Abandoned cart, email flows and marketing automation
08 — Startup MVP
Startup MVP development
A working product in weeks, not months — so you can put your idea in front of real customers and investors before committing to a full build or an in-house team.
We scope ruthlessly with you: the 20% of features that prove the concept, built on a stack that can scale if the bet pays off.
- Product scoping and feature prioritization workshops
- Clickable prototypes and functional MVPs in 4–8 weeks
- Scalable architecture that survives success
- Analytics and feedback loops built in from day one
- Iteration support after launch, based on real usage
Frequently asked questions
Software development FAQ
How much does custom software development cost?
Typical European market ranges: a startup MVP lands around €10,000–30,000, a custom CRM around €15,000–50,000, and ERP systems are built module by module starting from €30,000. The real drivers are scope, integrations and complexity — which is why every project gets a written fixed quote before work starts.
Custom CRM vs Salesforce or HubSpot — which is worth it?
Off-the-shelf CRMs win when your sales process is standard and your team is small. Custom wins when your process is your competitive advantage, when per-seat licensing keeps growing with your team, or when you need features no vendor offers — like industry-specific workflows or AI agents acting inside the CRM.
How long does a custom software project take?
An MVP or a focused module takes 4–8 weeks. A full custom CRM typically takes 2–4 months. Larger ERP builds are delivered module by module, with the first module live within the first two months.
Who owns the code and the intellectual property?
You do. Every custom development contract transfers full ownership of the source code and IP to your company on final payment. No lock-in, no license fees on your own product.
What is an MVP and why start with one?
An MVP — minimum viable product — is the smallest version of your product that real users can use. Starting with one means you validate demand in weeks with 20% of the budget, instead of spending a year building features nobody asked for.
How do you price projects?
Fixed price for well-defined scopes, and sprint-based pricing for evolving products. Either way, you get a written proposal with deliverables, milestones and costs before anything starts.
Can you take over or extend software built by someone else?
Usually yes. We start with a technical audit of the existing codebase, tell you honestly whether it's worth extending or rebuilding, and give you a plan for either path.
Have a build in mind?
Tell us what off-the-shelf software can't do for you. We'll scope it, price it and tell you honestly if a simpler route exists.